
Fringe
Bar London-based
contracting and installation specialists, Sound
Division,
have recently installed a Crown-driven TXD system into what
was one of East London's most notorious watering holes, the
Royal Oak in Shoreditch. Originally
made famous by the fact that the legendary Kray brothers
used to drink there, the venue is now owned by independent
entrepreneur Robbie O'Neill, who also owns three more music
pub/bars across south and east London. Of
the four venues owned by O'Neill, Sound Division has
installed systems into three of them, the other two being
19/20 in EC1 and The Bell in Wandsworth. O'Neill explained:
"We're not a massive operator in this industry; we own four
modestly sized bars, but the music element is an important
part of their identity. I think one of Sound Division's
strengths, and the reason we've used them across virtually
all our venues, is that they understand the meaning the of
the word budget. In other words, if we give them a budget,
they'll do their very best to stick to it. They won't try
and push me into upgrading to something they know full well
is beyond the means we've allowed for the job. Just as
importantly, I also know that I can rely on them to do an
excellent job. Simply because we're not spending huge
amounts of money does not mean that I don't get a very high
level of service, and I appreciate that no end. The service
I receive from Sound Division is always timely and personal.
They're a great company to work with, and I wouldn't
consider going anywhere else for all my AV
requirements." Sound
Division managing director, David Graham, is convinced that
the key to success lies principally in two things;
understanding the relationship between value for money and
quality, and personal service. "If you get those two things
right, your customers can't fail to be satisfied," he
commented. "It's precisely because we were able to deliver
effectively on those two counts that clients like Robbie and
many others continue to use us, and we see a lot of repeat
business. Long may it continue!"


Venue:
Royal Oak
Location: London, UK
Venue-type: Bar
Loudspeaker system:
TXD series